The Evolution of the HiT Entertainment Logo: A Journey Through Time

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By Smharun121

Overview HiT Entertainment Logo HiT Entertainment Logo

Renowned for its beloved children’s programs, HiT Entertainment has had an interesting career, which is represented in its changing logo. Now let’s explore the background and meaning of the HiT Entertainment logo.

Henson International Television in the Early Years

When Henson International Television was first established in 1982, it had a straightforward but distinctive logo. It had the word “hit!” in a fun font, signifying the company’s goal of creating successful children’s television programs.

HIT Communications PLC in the Age of Independence

The business separated from Jim Henson Productions in 1989 and took on the moniker HIT Communications PLC. During this time, the company adopted a more official-looking logo to reflect its expansion and independence1.

The Original Logo (1995–2008)

In 1995, the most recognizable HiT Entertainment logo was created. The design was vivid and colorful, wonderfully encapsulating the spirit of the company’s imaginative and captivating content1. For more than ten years, this emblem was in use and came to be associated with popular programs including “Thomas & Friends” and “Bob the Builder.”

The Modern Cube from 2007 forward

HiT Entertainment Logo unveiled a “cube” version of the primary logo in 2007. This design had the letters I in blue, the letters H and T in white, and squares with rounded corners that were red, yellow, and blue all around the letters. It symbolized a cutting-edge, vibrant business prepared to take on the next phase of kid’s entertainment.

A subsidiary of Mattel

Article focus: Mattel Television

On October 24, 2011, Apax Partners and Mattel reached an agreement to sell HIT Entertainment for $680 million. except for its ownership of the PBS Kids Sprout television network. The sale and merger were finalized on February 1, 2012, and HIT Entertainment joined Mattel as a fully owned subsidiary, operating under the Fisher-Price division. There were rumors that Mattel might only seek to buy the Thomas & Friends franchise rather than the complete HIT catalog because of the success of that brand, which generated 80% of HIT’s revenue. Before this, Mattel co-managed the marketing of Thomas & Friends toys with HIT Entertainment. According to reports on July 3, 2012, Mattel thought about selling Barney and Angelina Ballerina and looked for a buyer.

On May 2, 2014, HIT announced a DVD distribution agreement with Universal Pictures Home Entertainment. in which Universal started supplying their catalog to VOD platforms, Blu-ray and DVD electronic sell-through, and US and Canadian consumers. Early in the 2015 summer, a licensed Thomas Land theme area based on Thomas & Friends opened at the South Carver, Massachusetts Edaville USA amusement park. HIT Entertainment and 9 Story Media Group established a long-term agreement on October 6, 2015, to relaunch Barney & Friends and Angelina Ballerina.

In conclusion: HiT Entertainment Logo

The HiT Entertainment logo has evolved into more than simply a business emblem; it now serves as a constant reminder of the many hours of happiness and education it has given kids all around the world. Its development reflects the expansion of the business and the enduring quality of its content.


When did HiT Entertainment get its start? In 1982, HiT Entertainment was established.

What are some of the well-known programs that HiT Entertainment distributes? A few well-known programs are “Barney & Friends,” “Bob the Builder,” “Thomas & Friends,” “Pingu,” “Fireman Sam,” and “Angelina Ballerina”.

Is HiT Entertainment still up and running? Indeed, HiT Entertainment Logo is still in operation as a label and copyright holder even after Mattel purchased it in 2012.

Has the logo for HiT Entertainment evolved? The logo has changed multiple times since the company’s founding, representing both its expansion and the shifting nature of the kids’ entertainment market.

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